Over 65 years ago, George Stephen cut a metal buoy in half, and then added a grate & three legs, thus creating the iconic kettle barbecue. Ever since then we’ve been making grills of the highest quality. 

However, we don’t just manufacture barbecues. We like to say, “we’re not metal benders, we’re in the entertainment business.” And that’s because we’re driven by the same passion that inspired George back in 1952, to improve the whole barbecue experience. 

Our comprehensive range of high-quality grills & innovative accessories make lighting, cleaning & cooking on your barbecue effortless. We’re also committed to ensuring that Weber owners get the most out of their barbecues. We teach how to barbecue the Weber Way through our range of cookbooks, recipes, apps and even hands-on barbecue courses at the Weber Grill Academy.

Online is the starting point for so many people when they are researching which barbecue to buy or googling how to barbecue a particular recipe. As the leading barbecue brand in the world we need to own online for all things barbecue. The Digital & Ecommerce Manager is charged with ensuring that happens, whether it be dominating the online shopping journey or being the go-to for any barbecue related query. 

The Digital & Ecommerce Manager also takes the lead when it comes to our direct to consumer interaction, driving sales on our online shop and ensuring that our after sales team deliver first class service throughout any customer interactions.

Digital & Ecommerce Manager (M/F)

Key Responsibilities

As part of our Western Europe team, this role will work across Holland, Belgium, Luxembourg, UK & Ireland.

Key responsibilities will include the following:

1. Increase Traffic to Weber  

• Drive acquisition through Search Engine Marketing 
• Manage SEO to ensure Weber is favourably positioned on barbecue related search 
• Position Weber as the voice of authority on all things barbecue by securing the right content from the EMEA marketing & Western Europe team   
• Work with the Brand Communications manager to develop a targeted and impactful approach to newsletters  
• Develop assets for retailer partners to promote the brand right way on their digital channels 
• Maximise the impact of social media, influencers and bloggers through working with the Brand Communications and Country Marketing Managers
• Collaborate with Country Marketing Managers to ensure any digital advertising is efficient and impactful 

2. Drive a premium e-tail operation 

• Growth our Ecom sales in all countries, delivering against annual sales targets 
• Create promotional activity to increase sales on the Ecom platform, consulting with Sales & Marketing Country leads to mitigate channel conflict  
• Determine product ranging with Sales & Marketing Country leads 
• Liaise with the Sale Planner & Operations Managers to ensure stock is readily available 
• Cooperate with the EMEA digital team to implement communication & navigation which simplifies the decision-making process for shoppers 
• Analyse and improve the shopper journey, personalising content where possible   
• Develop best in class content with EMEA team to showcase the Weber products
• Improve the cross-selling of accessories and other products 
• Execute campaign and promotional activity on time, in an impactful way
• Promote our premium retail partners to drive footfall to their physical stores 
• Harmonise the manner in which Weber product is sold on retailer websites, supporting them with rich content 
• Create branded Weber stores on specific retailer websites  
• Measure & report on key metrics

3. Deliver First Class Service  

• Manage UK Customer service team
• Integrate Social Media into our customer service operation  
• Work with Operations team to create a delivery service that befits the brand
• Develop added value services for weber.com 
• Increase product registrations and develop a credible CRM offering with the EMEA digital team

About You 

Experience 

• Minimum of a bachelor degree 
• 3-5 years working in digital marketing
• Previous experience running an ecommerce website preferably for a premium consumer brand 
• Thorough understanding of Google Analytics, SEO, SEA & CRM 
• Used to managing agencies to deliver projects on-time 
• Direct management of managing individuals 
• Experience in a customer service related role would be advantageous 
• Worked with multiple stakeholders across countries & cultures 

Skills

• Highly analytical, able to turn data into insights and actions
• Real commercial mindset, and recognising the impact of any decisions
• Objective and empathic when dealing with customer queries 
• Highly organised with strong project management skills 
• Can-do attitude and thrives on taking on responsibility 
• Strong communicator, able to manage multiple stakeholders
• Have an international mind-set, willing to embrace different cultures 
• Ability to work both independently as well as in a team
• Able to bring others round to your way of thinking

An Introduction to Weber & Marketing

Over 65 years ago, George Stephen cut a metal buoy in half, and then added a grate & three legs, thus creating the iconic kettle barbecue. Ever since then we’ve been making grills of the highest quality.

However, we don’t just manufacture barbecues. We like to say, “we’re not metal benders, we’re in the entertainment business.” And that’s because we’re driven by the same passion that inspired George back in 1952, to improve the whole barbecue experience.

  Our comprehensive range of high-quality grills & innovative accessories make lighting, cleaning & cooking on your barbecue effortless. We’re also committed to ensuring that Weber owners get the most out of their barbecues. We teach how to barbecue the Weber Way through our range of cookbooks, recipes, apps and even hands-on barbecue courses at the Weber Grill Academy.

The Marketing Executive for the UK & Ireland is responsible for executing all marketing activity in the across these countries.  

Marketing Executive UK & IRE (M/F)

The Role

Key responsibilities will include the following:

1. Shout about the brand  

• Work with the Western Europe Brand Communications Manager to secure the right campaigns, content & assets for the market
• Manage agency partners to deliver on media buying, PR, Social Media & Influencer activities
• Select & purchase media to maximize exposure for the Weber brand and deliver on campaign objectives
• Liaise with Brand Communications Manager to optimize media performance, taking best-practice from other countries
• Manage the relationship with the local Brand Ambassador
• Augment campaigns through PR & influencer activities
• Oversee the local press office, ensuring Weber is visible in relevant publications
• Manage the implementation of local Social Media activity, working with the Brand Communications manager to develop the monthly calendar
• Identify and develop local brand partnerships to increase reach and consideration
• Report regularly on key metrics relating to media, PR & Social Media 

• Deliver high impact local trade show events to secure customer commitment
• Adapt & devise sell-in material for products & campaigns
• Communicate local assets to the sales team & retailer partners
• Convey local SiS & POS requirements to the Western Europe Trade Marketing Manager
• Oversee execution of POS/SiS, working with local Sales Support team/Merchandisers to ensure adherence to retail merchandising guidelines
• Manage any local co-op marketing with key retail customers
• Develop key customer event spaces, working with Trade Marketing and GA & Experience Managers
• Brief the Digital & Ecom Manager on any specific local requirements for weber.com
• Work with the Product Manager, Sales and Sales Support team to deliver best-in-class retailer training

• Plan and execution of PR & consumer facing events working with the Grill Academy & Experience Manager to define the culinary experience
• Work with the Product Manager, Sales and Sales Support team to deliver best-in-class retailer training
• Support the GA & Experience manager to achieve the local target for Grill Academy, through promoting Grill Academy & integration in all marketing activities 
• Drive the sales team to achieve the target for BBQ courses 

• Work with the Product Manager, Sales and Sales Support team to deliver best-in-class retailer training

• Support the GA & Experience manager to achieve the local target for Grill Academy, through promoting Grill Academy & integration in all marketing activities 

• Drive the sales team to achieve the target for BBQ courses 

• Liaise with the GA & Experience manager to devise an effective demonstration programme and oversee the execution in the local market. 

About You

Experience

• Minimum of bachelor degree
• Minimum 3 years working in marketing for premium brands 
• Delivered campaigns & events to a high standard
• Has managed agencies and ensuring they deliver on-time and to budget

Skills

• Native-level English Language skills
• Excellent copy writing skills and grasp of English grammar
• Ability to think from a consumer perspective
• Highly organised with strong project management skills
• Able to multi-task and manage competing priorities
• Can-do attitude and thrives on taking on responsibility
• Able to manage multiple stakeholders and bring others round to your way of thinking
• Ability to work both independently as well as in a team

An Introduction to Weber & Product Management

Over 65 years ago, George Stephen cut a metal buoy in half, and then added a grate & three legs, thus creating the iconic kettle barbecue. Ever since then we’ve been making grills of the highest quality.

 However, we don’t just manufacture barbecues. We like to say, “we’re not metal benders, we’re in the entertainment business.” And that’s because we’re driven by the same passion that inspired George back in 1952, to improve the whole barbecue experience.

 Our comprehensive range of high-quality grills & innovative accessories make lighting, cleaning & cooking on your barbecue effortless. We’re also committed to ensuring that Weber owners get the most out of their barbecues. We teach how to barbecue the Weber Way through our range of cookbooks, recipes, apps and even hands-on barbecue courses at the Weber Grill Academy.

 Our product development has been the foundation on which Weber has been built. The role of product management is to follow in George Stephen’s footsteps and ensure that we continue to produce outstanding barbecues and accessories. 

Product manager Western Europe (M/F)

The Role

The Product Manager for Western Europe is responsible for being obtaining the right product for the Netherlands, Belgium, Luxembourg, Ireland & UK markets.

The key responsibilities for this role are as follows:

1. Compiling Market & Business Intelligence

• Be the lead for any market intelligence & research in Western Europe
• Identify the latest trends & developments in each market
• Gain a deep understanding of consumer grilling habits in each market   
• Compile feedback on existing product and opportunities from key stakeholders
• Monitor key competitor activity
• Share key insights to EMEA & Global Product Management teams
• Analyse the performance of each category and work with Sales & Marketing to grow the business 

2. Driving Product Development  

• Communicate the needs of Western Europe to EMEA & Global Product Management for both existing and new products
• Support the development Global product initiatives & regionally relevant products
• Ensure all packaging is suitable for Western Europe markets
• Organise and manage the samples of any new products
• Support the Sales team with presentations on any NPD
• Co-ordinate the launch plan for bringing any new products to market
• Devise consumer-focused local product bundles
• Prepare any product related B2B deals and manage the execution

3. Product Champion

• Be the guardian for product, guiding other members of the marketing team on how products and their features should be portrayed
• Maintain the pricelist for Western Europe, ensuring all price related information is transparent to all countries  
• Lead both internal & external training creating ambassadors for the brand
• Take the lead on managing any quality issues, communicating with all departments
• Support Global & EMEA teams with any regulatory related enquiries  
• Work with the Trade Marketing & Country Marketing Co-coordinators to compile the Western Europe trade catalogue  
• Compile & share all key product information from features to packaging 

About You

Experience

• Minimum of a bachelor degree
• 3-5 years working in product management for premium brands  
• Worked with multiple stakeholders across countries & cultures
• A strong interest in barbecues and barbecuing

 Skills

• Native-level English Language skills
• Highly analytical and able to identify and understand trends
• Excellent problem-solving skills
• Ability to think from a consumer perspective
• Strong commercial mindset
• Highly organised with strong project management skills
• Can-do attitude and thrives on taking on responsibility
• Strong communicator, able to manage multiple stakeholders
• Have an international mind-set, willing to embrace different cultures
• Ability to work both independently as well as in a team
• Able to bring others round to your way of thinking