Where's Waldo?

Where's Waldo?

By the late ‘70s to the early ‘80s, Weber was giving around 10,000 live demonstrations a year at stores and shopping centers.  After all, the best way to explain the Weber cooking method was to let customers see and taste the food that was prepared on a Weber gas or charcoal kettle.

Stores in shopping centers could take advantage of the open space and put on a Weber Roast-a-Rama show.  Two mobile units converted into a stage, and featured a hilarious contest between Sammy Scorch, an ordinary barbecue chef who burned everything on an open grill, and Freddie Flavor, the Weber chef par excellence, who only cooked on a 22” Weber!

Waldo, the animated talking Weber Wonder Dog, provided color commentary on the competition.

It was both entertaining and instructive, and fun for all.  Children stayed after the show to talk to Waldo, the talking dog.

At the end of each show, there was a drawing that gave a free Weber kettle to one lucky audience member, to learn the benefits of kettle cooking.

Waldo and the Roast-a-Rama show was so popular, George Stephen had hundreds of stuffed “Waldo” dogs made to give away to the children.

Later, when these shows were no more, George worked at the Arlington Heights Frontier Days, giving the excess “Waldo” dogs as prizes for the carnival games.

What are your thoughts? (1)


Brett F

I never saw one of those old demos, but I often think that live cooking demonstrations could certainly drive sales. I hear a never ending chorus of people who think charcoal is inconvenient. I would love to see more WSM's leaving the shelves. The more product sold into this segment, the more apt Weber will be to expand on our toys.

More toys, more better


Ann Garrison

Hi Brett!

Love your comment……….and you are in luck! If you are not aware, we have a fleet of Mobile Grill Academy trucks that travel the country, demonstrating Weber products/grills and teaching people how to grill. Check out this blog and watch for updates for this coming season.


If you haven’t, you may also want to sign up to receive our weekly emails that will keep you informed on Weber products, new grilling ideas, recipes, demos and more! Check out www.weber.com for more details!


Grill Overview