The Story of Weber Store

It started with a vision.

 It started with a vision – a vision to create Australia and New Zealand’s best BBQ store experience. One where consumers have an opportunity to engage with the Weber brand and products in a premium retail environment with the best service, experience, and advice.  

The concept came to life in 2015, with the launch of the first ever Weber Store in Townsville. The concept took off from there, and by the end of 2020, there were 28 Weber Stores across Australia. Across the ditch in New Zealand, they celebrated their first Weber Store opening in Auckland in October 2022.  

Weber Stores provide a truly immersive barbecue shopping experience—offering the complete range of Weber barbecues, accessories, and expert advice all under one roof. These stores quickly became the go-to destination for barbecue lovers, with hands-on demonstrations, personalised consultations, and the latest Weber innovations. 

Today, there are a total of 51 Weber Stores across Australia and New Zealand. They continue to set the standard for premium barbecue retail, combining decades of expertise with a passion for great food and outdoor living. Whether you're a seasoned BBQ master or just starting your BBQ journey, Weber Stores are here to inspire, educate, and help you cook with confidence.