Over 65 years ago, George Stephen cut a metal buoy in half, and then added a grate & three legs, thus creating the iconic kettle barbecue. Ever since then we’ve been making grills of the highest quality.

However, we don’t just manufacture barbecues. We like to say, “we’re not metal benders, we’re in the entertainment business.” And that’s because we’re driven by the same passion that inspired George back in 1952, to improve the whole barbecue experience.

Our comprehensive range of high-quality grills & innovative accessories make lighting, cleaning & cooking on your barbecue effortless. We’re also committed to ensuring that Weber owners get the most out of their barbecues. We teach how to barbecue the Weber Way through our range of cookbooks, recipes, apps and even hands-on barbecue courses at the Weber Grill Academy.

Marketing Coordinator Netherlands (M/F)

Fulltime (38 hours per week), located in Sint Nicolaasga (Netherlands). Applicants must live in a commutable distance to the office.

 Key responsibilities will include the following:

1. Shout about the brand  

• Work with the Hub West Brand Communications Manager to secure the right campaigns, content & assets for the market
• Manage agency partners to deliver on media buying, PR, Social Media & Influencer activities
• Select & purchase media to maximise exposure for the Weber brand and deliver on campaign objectives
• Liaise with Brand Communications Manager to optimise media performance, taking best-practice from other countries
• Manage the relationship with the local Brand Ambassador(s)
• Augment Hub West campaigns through PR & influencer activities
• Oversee the local press office, ensuring Weber is visible in relevant publications
• Manage the implementation of local Social Media activity, working with the Brand Communications manager to develop the monthly calendar
• Manage the localization of communication material for the local market which contains of translations and proofreading
• Identify and develop local brand partnerships to increase reach and consideration
• Report regularly on key metrics relating to media, PR & Social Media
• Adapt & devise sell-in material for products & campaigns
• Communicate local assets to the sales team & retailer partners
• Convey local SiS & POS requirements to the Hub Trade Marketing Manager
• Oversee execution of POS/SiS, working with local Sales Support team/Merchandisers to ensure adherence to retail merchandising guidelines
• Manage any local co-op marketing with key retail customers
• Develop key customer event spaces, working with Hub Trade Marketing and GA & Experience Managers
• Brief the Digital & Ecom Manager on any specific local requirements for weber.com
• Plan and execution of PR & consumer facing events working with the Grill Academy & Experience Coordinator to define the culinary experience
• Work with the Product Manager, Sales and Sales Support team to deliver best-in-class retailer training
• Drive the sales team to achieve the target for BBQ courses 

2. Own The Shopping Experience

• Deliver high impact local trade show events to secure customer commitment

3. Preach The Weber Way of Grilling

• Manage the GA & Experience Coordinator to achieve the local target for Grill Academy, through promoting Grill Academy & integration in all marketing activities 
• Liaise with the GA & Experience Coordinator to devise an effective demonstration program and oversee the execution in the local market 

About You

Experience

• Minimum 3 years working in brand marketing for premium brands 
• Minimum of HBO level
• Delivered numerous campaigns & events to a high standard
• Used to managing agencies and ensuring they deliver on-time and to budget

Skills

• Fluent both in Dutch and English (written and spoken)
• Ability to think from a consumer perspective
• Highly organised with strong project management skills
• Able to multi-task and manage competing priorities
• Can-do attitude and thrives on taking on responsibility
• Able to manage multiple stakeholders and bring others round to your way of thinking
• Ability to work both independently as well as in a team

Over 65 years ago, George Stephen cut a metal buoy in half, and then added a grate & three legs, thus creating the iconic kettle barbecue. Ever since then we’ve been making grills of the highest quality.

However, we don’t just manufacture barbecues. We like to say, “we’re not metal benders, we’re in the entertainment business.” And that’s because we’re driven by the same passion that inspired George back in 1952, to improve the whole barbecue experience.

Our comprehensive range of high-quality grills & innovative accessories make lighting, cleaning & cooking on your barbecue effortless. We’re also committed to ensuring that Weber owners get the most out of their barbecues. We teach how to barbecue the Weber Way through our range of cookbooks, recipes, apps and even hands-on barbecue courses at the Weber Grill Academy.

Trade Marketing Manager EMEA (M/F)

Fulltime (38 hours per week), located in Sint Nicolaasga (Netherlands), travel 5-10%. 

Primary Duties & Responsibilities

The Trade Marketing Manager EMEA is responsible for the development of concepts and guidelines for continuously improving the EMEA-wide shopper activation strategy at the POP across all distribution channels incl. advise for local adaption/execution within the different countries:

• The Manager Trade Marketing EMEA, reporting to the Head of Communication & Trade Marketing is responsible for designing and continuously improving the performance of all activities related to the in-store activation of the consumer (shopper journey).
• In alignment with the Head of Communication & Trade Marketing and the global marketing team he/she will develop the POP concepts (promotions, new product launches, displays, in-store posters, catalogues, dealer toolbox etc.), and surveys the roll-out process into the countries. He/she owns and leads the development, alignment, and supports the local implementation of the POP materials across the different trade channels.

Accountability / key performance measures

The post bearer will advise his/her superior on the development and execution of strategic tasks. Following items are of specific importance:

• Foster consumer engagement/connectivity by developing unique and creative POP materials (seasonal promotions, new product launches, displays, shelf material, pallet covers, in-store posters etc.) which simplify the in-store journey and tells the key/brand stories from the front of the store to the back
• Ensure POP deliverables contain clearly articulated product info, features and consumer benefits, as well as clear call-to-action to support conversion and engagement
• Develop promotion concepts and guidelines that are winning and grounded in consumer insights and reflect customer principles and policies
• Lead development of creative assets by working with defined agencies and ensure delivery of ready-to-adapt/execute concepts for the local markets (EMEA Marketing Toolbox)
• Manage the execution across countries and pre/post analysis of in-store promotions and develop best practice recommendations that improve in-store activity effectiveness
• Quantity planning and supervision of implementation together with country marketing team and external suppliers
• Purchase in collaboration with purchase department
• Ensure alignment with logistics to best support implementation process within the countries
• Ensure activity sets are managed to budget
• Building professional collaboration structures with the local country marketing teams to ensure smooth roll-out process
• Support Head of Communication & Trade Marketing to translate category trade strategies into specific programs to achieve annual sales volume

About You

Experience 

• Min 3-4 years of experience in a similar role
• Extensive knowledge in POP Marketing for dealer and retailer is mandatory
• In-store/customer facing experience needed
• Experience in leading international roll-out processes is a plus
• A HBO degree in marketing or a related subject

Key competences 

• Passion and enthusiasm for the brand Weber and for grilling.
• Must have international project management experience.
• Self-directed and self-motivated with a demonstrated strength in planning, organizing and project management skills to meet deadlines; adept at prioritization and multi-tasking
• Quickly able to identify trends, opportunities and business solutions, and problem solving
• Strong planning and process management skills.
• Strong negotiation, communication and influencing skills.
• Enjoys working in an international environment and with various cultures.
• Fluent in English, both written and spoken, min. basic knowledge of German
• Advanced computer skills with Power Point and Excel