An Introduction to Weber & Grilling Experience

Over 65 years ago George Stephen cut a metal buoy in half and then added a grate & three legs, thus creating the iconic kettle barbecue. Ever since then we’ve been making grills of the highest quality.

However, we don’t just manufacture barbecues. Our mission to is for everyone to “Discover What Grilling Can Be.” Because we are driven by that same desire that inspired George to back in 1952, to improve the barbecue experience.

Our comprehensive range of high-quality grills & innovative accessories make lighting, cleaning & cooking on your barbecue effortless. We’re also committed to ensuring that Weber owners get the most out of their barbecues. We teach how to barbecue the Weber Way through our range of cookbooks, recipes, apps and hands-on experiences.

Experiencing what’s possible on a Weber barbecue is the one of the most effective ways to both acquire and retain both B2B & B2C customers. As such we carry out numerous experiential activities. We create experiences for our B2B customer to sell-in our new products and train their store staff.  We demonstrate our products and brand at both key consumer events and at retail stores and finally we offer hands-on barbecue courses at retail stores (WBC) through the Weber Grill Academy (GA); our partnership with cookery schools.  

The Grilling Experience coordinator is responsible for leading all of these experiential and culinary related activity in Belgium and Luxembourg.

The Role

The key responsibilities for this role are as follows:

1.    Expand Hands-on Experiences

·       Identify, assess, secure and set-up new cookery school partners to run GA courses

·       Manage the existing Grill Academy partners, help them with product ordering, annual targets and booking system.

·       Recruit & manage chefs to conduct WBC courses at dealer stores

·       Work as part of the Western Europe team to develop GA & WBC courses determining content & pricing

·       Adapt all required materials for new courses and distribute to cookery schools & dealers

·       Sell-in new courses to cookery school partners and the sales team  

·       Secure the required number of courses from partners to achieve annual targets

·       Devise and organise annual training for all chefs

·       Regularly assess the quality of the courses being delivered and ensure they are consistently of a high standard.

·       Ensure GA is integrated into local marketing communication & activities through working closely with the local Marketing Coordinator

·       Manage the local P&L including advertising and marketing spend

·       Review & manage the customer experience when booking GA courses on weber.com and work with Western Europe Digital Manager to improve

·       Monitor and measure bookings performance, identifying opportunities and risks     

2. Demonstrate the Brand

·       Develop the annual demo programme with the Western Europe Grilling Experience team, defining execution and ensuring demos are integrated into wider marketing campaigns

·       Liaise and manage demo chefs, ensuring they are clearly briefed on the demo programme and any relevant promotions

·       Coordinate the execution of Weber demonstrations at dealer stores with the sales team

·       Select the right consumer events/festivals to attend and devise first-class executions

·       Measure both quantitative and qualitative performance

3. Create Compelling Trade Events

·       Collaborate with the Western Europe Grilling Experience team & the local sales team to create the annual trade show/roadshow experience for selling in new products

·       Oversee execution of trade shows and roadshows

·       Collaborate with the Western Grilling Experience team to create the annual training for dealer store staff

·       Work with the sales team to organise and execute the dealer training   

About you…

 Experience

·       Minimum of a bachelor degree

·       1-2 years working in marketing   

·       Have steered projects and been involved in organising events

·       Created marketing materials & assets

·       Used to measuring and monitoring performance

Skills

·       Strong project management skills

·       Can work well under pressure and is able to multitask

·       Good level of English language skills

·       Excellent Flemish & Good French written and verbal language skills

·       Ability to think from a consumer perspective

·       Strong communicator, able to network between departments.

·       Ability to work both independently as well as in a team

·       A positive, result driven and eager to learn attitude

·       A passion for food, and ideally, BBQ!

An Introduction to Weber

Over 65 years ago George Stephen cut a metal buoy in half and then added a grate & three legs, thus creating the iconic kettle barbecue. Ever since then we’ve been making grills of the highest quality and have established ourselves as the number one barbecue company in the world.

However, we don’t just manufacture barbecues. Our mission to is for everyone to “Discover What Grilling Can Be.” Because we are driven by that same desire that inspired George to back in 1952, to improve the barbecue experience. 

Our comprehensive range of high-quality grills & innovative accessories make lighting, cleaning & cooking on your barbecue effortless. We’re also committed to ensuring that Weber owners get the most out of their barbecues. We teach how to barbecue the Weber Way through our range of cookbooks, recipes, apps and hands-on experiences.

The Role

The Marketing Co-Ordinator is responsible for executing all marketing activity across Belgium & Luxembourg. They will also support the Trade Marketing Manager for Western Europe in devising and implementing best in class in store marketing whilst supporting them drive the Fuel & Accessories category.

Key responsibilities for this role will include the following:

1. Execute Best In Class Local Marketing    

• Deliver successful launches for all new products in the Belgium & Luxembourg markets
• Liaise with Brand Manager for Western Europe to optimise local media performance, taking best practice from other countries
• Implement the local Social Media activity, working with the Brand Manager & agencies to develop the monthly calendar
• Support the Brand Manager with local influencer selection and optimisation of activities
• Augment key campaigns through PR/Blogger activities ensuring Weber is visible
• Identify and develop local brand partnerships to increase reach and consideration
• Collaborate with the Digital Manager to determine the CRM newsletter calendar
• Convey local content requirements for weber.com to the Digital Manager and localise any digital communication
• Collaborate with the Western Europe Trade Marketing Manager on SiS & POS development, sharing local country requirements and localising any shopper materials
• Review & localise all B2B & B2C communication to ensure it is suitable for the local market
• Take the lead on internal & external communication of all local marketing activities
• Communicate campaigns & materials to the sales team & retailer partners
• Oversee execution of POS/SiS, working with local Sales team/Merchandisers to ensure adherence to retail merchandising guidelines
• Support the Sales with retail partner meetings and present on marketing activities & products
• Manage the local marketing budget, ensuring all projects are delivered on time and within budget
• Support the Trade Marketing Manager to upgrade the presentation of the Weber brand instore through developing the right Shop-In-Shop (SIS) & Point-Of-Sale (POS) display
• Assist with the creation of instore communication that increases conversion including new product launch material
• Devise master sell-in presentations for Trade Marketing activities
• Co-ordinate SIS & POS requests across Western Europe markets
• Aid the development of best-in-class merchandising & display standards for Western Europe and support the monitoring, measuring and adherence of those standards
• Contribute to achieving growth targets for revenue & profit in Western Europe on Fuel & Accessories
• Support the Trade Marketing Manager to improve cross-selling and reduce the volume of accessories provided on FOC deals
• Assist with the design of alternative bundles & packages to drive incremental accessory sales
• Seek out insights on the target shopper & owner for accessories
• Monitor and share key competitor activity
• Organise and manage the samples of any new products  
• Support the Sales team with presentations on any NPD

2. Elevate The Instore Shopping Experience

• Support the Trade Marketing Manager to upgrade the presentation of the Weber brand instore through developing the right Shop-In-Shop (SIS) & Point-Of-Sale (POS) display
• Assist with the creation of instore communication that increases conversion including new product launch material
• Devise master sell-in presentations for Trade Marketing activities
• Co-ordinate SIS & POS requests across Western Europe markets
• Aid the development of best-in-class merchandising & display standards for Western Europe and support the monitoring, measuring and adherence of those standards 

3. Drive Fuel & Accessory Sales

• Contribute to achieving growth targets for revenue & profit in Western Europe on Fuel & Accessories
• Support the Trade Marketing Manager to improve cross-selling and reduce the volume of accessories provided on FOC deals
• Assist with the design of alternative bundles & packages to drive incremental accessory sales
• Seek out insights on the target shopper & owner for accessories
• Monitor and share key competitor activity
• Organise and manage the samples of any new products 
• Support the Sales team with presentations on any NPD

About you…

 Experience

• Minimum of 2 years working in marketing for premium brands 
• Have delivered marketing activities, ideally including product launches, to a high standard
• Worked with agencies to execute marketing activities with strong results 
• Used to managing budgets & compiling reports on marketing activity performance
• Native-level Flemish & strong French language skills, preferable native level
• Good command of the English language, both written and verbal
• Strong copy writing & proof-reading skills
• Ability to think from a consumer perspective
• Highly organised with strong project management skills
• Comfortable working in a fast-paced environment with the ability to multi-task and manage competing priorities
• Possesses a positive, can-do attitude and thrives on taking on responsibility
• Able to manage multiple stakeholders and bring others round to your way of thinking
• Ability to work both independently as well as in a team

Skills 

• Native-level Flemish & strong French language skills, preferable native level
• Good command of the English language, both written and verbal
• Strong copy writing & proof-reading skills
• Ability to think from a consumer perspective
• Highly organised with strong project management skills
• Comfortable working in a fast-paced environment with the ability to multi-task and manage competing priorities
• Possesses a positive, can-do attitude and thrives on taking on responsibility
• Able to manage multiple stakeholders and bring others round to your way of thinking
• Ability to work both independently as well as in a team