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Global Consumer Insights Analyst - Marketing

Palatine, IL

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Summary

The Consumer Insights Analyst is responsible for supporting all levels of the development, execution, and analysis of qualitative and quantitative global marketing research. This includes syndicated and custom market tracking, brand health tracking, shopper insights, and ad/ communication testing. He/ She will work closely with global regional and global marketing and sales teams, and external vendors to develop learning plans, execute research, uncover insights, and drive action. The individual must possess strong research experience and the curiosity, drive and “hands-on” ability to deliver actionable results.

Essential Duties and Responsibilities:

  • Support senior researchers in managing all aspects of primary research projects, which include creating the learning plan, outlining scope, defining objectives, selecting methodology, and coordinating resources to execute efficiently.
  • Manage data collection, fielding, and analysis for customs global share tracking and habits and practices studies
  • Write, program, and test surveys to collect feedback that addresses specific quantitative research objectives
  • Manage and process all data generated from qualitative fieldwork and help synthesize insights
  • Work with external vendors to manage survey/interview fielding
  • Use SPSS (Q) to analyze responses and create a reporting plan
  • Create research reports complete with relevant analysis and actionable insights to meet business objectives. Effectively communicate and interpret results to colleagues and senior management.
  • Analyze and tie together data from multiple data sets for succinct, actionable insights.
  • Review all reports for data accuracy
  • Support secondary research:
  • Pull point-of-sale data to support market size and share analyses and ad-hoc requests
  • Gather and summarize industry information and competitive product announcements
  • Up to 5% travel, domestic and international

 

Education and/or Experience:

  • Bachelor's degree required, Masters degree in related discipline a plus. Candidates with backgrounds in market research, marketing analytics, statistics, or marketing will be considered.
  • Candidate will ideally have 3-5 years experience in qualitative and quantitative consumer/ market research for a consumer products company or research supplier. Global experience a plus.
  • Solid understanding of qualitative and quantitative research methodologies and suppliers with a broad range of research techniques
  • Experience managing projects and vendors
  • Experience delivering projects against aggressive timelines.
  • Experience with market tracking, ad testing, habits and practices, segmentation, and ethnographic research. A blend of these or other qualitative and quantitative methods is preferred.
  • Strong knowledge of and experience with statistics software packages (SPSS or Q)
  • Qualtrics (or other DIY survey platform) experience preferred
  • Experience with the analysis of market data sources such as Nielsen Homescan, Pricing Excellence, IRI, GFK, etc.
  • Highly competent skill level with Microsoft Office Suite

 

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