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Sr. Manager, Global Consumer Insights

Palatine, IL

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The Sr. Consumer Insights Manager is responsible for the development, execution, and analysis of qualitative and quantitative global marketing research. This includes syndicated and custom market tracking, brand health tracking, shopper insights, and ad/ communication testing. He/ She will work closely with global regional and global marketing and sales teams, and external vendors to develop learning plans, execute research, uncover insights, and drive action. The individual possess a unique blend of research and business savvy with the drive, leadership, and “hands-on” ability to make their vision a reality. They should also have strong intellectual curiosity, critical thinking, and creative insight, coupled with a drive for actionable results.

Essential Duties and Responsibilities:

  • Own annual custom global Market Tracking & Brand Health studies, shopper research, advertising testing, and other ad hoc marketing research requests.
  • Manage and analyze data from third party market data, and tie in insights from custom research for a holistic analysis.
  • Team with marketing and sales teams to understand the market, current challenges, and identify research objectives. Develop learning plans to meet project and financial objectives.
  • Partner with external research suppliers to identify creative research solutions to meet project objectives, aggressive timing, and budget constraints.
  • Consult with regions for KPI setting and tracking for media spend effectiveness and collaborate with the analytics team to develop a media mix model.
  • Hands on design, execute and analysis of qualitative and quantitative research projects.
  • Analyze and tie together data from multiple data sets for succinct, actionable insights.
  • Translate data to actionable business recommendations and consumer insights.
  • Present research proposals and final reports to mid and upper level management.
  • Manage and coach 1 direct report
  • Up to 10-15% travel, domestic and international

Supervisory Responsibilities:

  • 1 analyst direct report, additional management responsibilities possible in the future

Education and/or Experience:

  • Bachelor's degree required, Master’s degree in related discipline a plus. Candidates with backgrounds in market research, marketing analytics, brand/ product management, statistics, or marketing will be considered.
  • 10+ years of consumer insights and market research experience, experience with market/ share tracking custom research required. Global experience preferred.
  • Solid understanding of qualitative and quantitative research methodologies and suppliers with a broad range of research techniques
  • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy. Ability and desire to be hands- on in the data.
  • Moderating experience
  • Outstanding verbal and written communication skills
  • Global project management experience delivering projects against aggressive timelines.
  • Collaborative working with a global view
  • Strong knowledge of and experience with statistics software packages (SPSS or Q)
  • Qualtrics (or other DIY survey platform) experience preferred
  • Experience with the analysis of market data sources such as Nielsen Homescan, Pricing Excellence, IRI, GFK, etc.
  • Highly competent skill level with Microsoft Office Suite
  • Experience managing team of direct reports

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