Director Strategic Data Analytics

Palatine, IL

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The Global Marketing team is building the future strategy for incorporating big data and analytics into marketing and consumer segmentation at Weber.  This position requires analytics management experience, solid business and marketing understanding, ability to build a marketing database, and experience building an advanced analytics team.

The successful candidate will concentrate on two focus areas: (1) building database and advanced analytics capabilities, and (2) delivering insights. This position will oversee Weber’s analytic database build, provide strategic thought leadership on future data needs, develop business KPIs and advanced analytics to drive business insights. In addition, this person will identify opportunities for product innovation, ROI assessment tools, increase consumer lifetime value, and monetization of the database. The candidate must demonstrate strong leadership and influence with the ability to communicate a clear vision.

Essential Duties and Responsibilities

  Database Build Related Responsibilities:

  • Act as a strategic thought-leader in all things data- and advanced analytics related (machine learning, predictive modeling, big data, deep learning, cloud computing, database build, etc.)
  • Develop both the short- and long-term database and analytic capabilities and functionalities at Weber Stephen by building a database that supports advanced analytics, reporting, marketing, finance, sales and product innovation
  • Act as project/program manager for all database-related build activities, including proposals, budgets, timelines and hiring/managing appropriate resources
  • Assess available data sources and functional systems, and drive a strategic road-map that outlines how to collect, house and analyze big data and large datasets
  • Collaborate with IT teams to ensure proper technical and privacy/security governance requirements are met
  • Work with European, Asian, and Latin American to develop database requirements and functionalities outside of U.S.
  • Work continuously with IT teams to integrate data from new sources. Support the development and implementation of new reporting requirements with the IT team and identify the appropriate structure to capture the appropriate KPIs in software databases
  • Drive continual product and database improvements and inform the innovation roadmap
  • Recruit, train and manage Business Analysts (BAs), Database Administrators (DBAs), Data Engineers

Advanced Analytics Related Responsibilities:

  • Partner with Consumer Insights and Analytics, marketing, and iGrill teams to drive long-term consumer strategy
  • Identify, analyze, and interpret trends or patterns in complex data sets to uncover consumer insights and help guide marketing initiatives, product development and marketing segmentation
  • Pro-actively monitor industry trends in big data, analytics, data visualization, etc. including new capabilities, technology, vendors and tools
  • Hands-on with the data to support analysis and reporting needs throughout the organization. Develop key data dashboards for Executive and Marketing team.
  • Work with management to prioritize business and information needs and help achieve organizational goals
  • Develop long-term advanced data capabilities such as predictive modeling, customer segmentation, text analytics, response modeling, churn, loyalty marketing. Build attribution, ROI, MMX models
  • Leverage iGrill and app data to drive insights.

Attendance/Punctuality Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.

Competencies To perform the job successfully, an individual should demonstrate the following competencies:

  • Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
  • Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
  • Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.
  • Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
  • Ethics - Treats people with respect; Keeps commitments; inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
  • Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
  • Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
  • Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
  • Leadership - Exhibits confidence in self and others; Inspires and motivates others to perform well; effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others.
  • Managing People - Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates' activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates' skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services.; Continually works to improve supervisory skills.
  • Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
  • Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
  • Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
  • Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
  • Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
  • Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
  • Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
  • Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
  • Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
  • Time Management – Determines ability to complete all facets of projects within agreed upon timeframes. This includes, but is not limited to: scoping; design; crating and documenting requirements; acquiring documented user acceptance of design/requirements/specifications; converting design/requirements/specifications into code; compiling code; creating test scenarios and transactions; running tests to confirm development meets specifications; acquiring documented user acceptance that confirmed development has met specifications and have been successfully performed without errors; providing written documentation of all development work.

Supervisory Responsibilities This position has 1 direct report.

Education and or Experience

  • Bachelor's degree in Mathematics, Statistics, Marketing Analytics, Computer Science or related field, graduate degree preferred
  • 8-10 years of data analytics experience with a proven history of launching successful big data and analytics initiatives
  • Experience managing and scaling large technical teams
  • Ability to manage projects, budgets and timelines for technical projects
  • Excellent communication skills, with ability to disseminate technical ideas in easily digestible pieces and influence decision making 
  • Excellent ability to strategize both short- and long-term analytic goals and evaluate the technical requirements to achieve those goals 
  • Strong knowledge of and experience with reporting packages, databases, data and at least one data programming language (SAS, R, Python, Google Analytics, Firebase and/or SQL). Highly competent skill level with Microsoft Office Suite, SPSS a plus
  • Excellent analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
  • Outstanding analytical and problem-solving skills, capable of learning new technologies quickly
  • Experience visualizing data in dashboards and reports
  • Outstanding verbal and written communication skills
  • Technical expertise regarding data models, database design development, data mining and segmentation techniques. Experience with marketing analytics (ROI, Marketing Mix Modeling, Web Analytics) a plus

Additional Qualifications To perform this job successfully an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:   

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:


Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Out of a corporate office environment.

Other Duties Disclaimer This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

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