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Mechelen, Belgium (M/F)
Marketing Coordinator Belgium & Luxembourg
An Introduction to Weber & Marketing
Over 65 years ago, George Stephen cut a metal buoy in half, and then added a grate & three legs, thus creating the iconic kettle barbecue. Ever since then we’ve been making grills of the highest quality.
However, we don’t just manufacture barbecues. We like to say, “we’re not metal benders, we’re in the entertainment business.” And that’s because we’re driven by the same passion that inspired George back in 1952, to improve the whole barbecue experience.
Our comprehensive range of high-quality grills & innovative accessories make lighting, cleaning & cooking on your barbecue effortless. We’re also committed to ensuring that Weber owners get the most out of their barbecues. We teach how to barbecue the Weber Way through our range of cookbooks, recipes, apps and even hands-on barbecue courses at the Weber Grill Academy.
The Marketing Coordinator for Belgium & Luxembourg is responsible for executing all marketing activity across these countries.
Marketing Coordinator Belgium & Luxembourg (M/F)
Key responsibilities will include the following:
1. Shout about the brand
Lead and coordinate all key Product Launches for Belgium & Luxembourg
Work with the Brand Manager Western Europe to secure the right campaigns, content & assets for the market
Liaise with Brand & Digital Managers for Western Europe to optimise media performance, taking best practice from other countries
Implement the local Social Media activity, working with the Brand Communications manager to develop the monthly calendar.
Augment campaigns through PR & influencer activities ensuring Weber is visible in relevant the relevant audience
Identify and develop local brand partnerships to increase reach and consideration.
Collaborate with Brand & Digital Managers for Western Europe to determine the CRM newsletter calendar
Report regularly on key metrics relating to media, PR & Social Media
Manage the local advertising budget to ensure that projects are delivered on time and within budget.
Review & localise all communication to ensure it is suitable for the Belgium & Luxembourg market
2. Own The Shopping Experience
Deliver high impact local trade show events to secure customer commitment
Adapt & devise sell-in material for products & campaigns
Communicate local assets to the sales team & retailer partners
Manage ad hoc retailer and sales team requests
Collaborate with the Western Europe Trade Marketing Manager on SiS & POS development, sharing local country requirements and localising any shopper materials
Oversee execution of POS/SiS, working with local Sales Support team/Merchandisers to ensure adherence to retail merchandising guidelines
Manage any local co-op marketing with key retail customers
Convey local content requirements for weber.com to the Digital Manager and localise any digital communication
3. Preach The Weber Way of Grilling
Line management of the Grill Academy Co-ordinator for Belgium & Netherlands
Oversee all local Grill Academy activities, ensuring we achieve annual targets
Working with the Western Europe Grill Academy & Experience Manager to define the culinary experience for both B2C & B2B experiential activities
Plan and execution of PR & consumer facing events
Work with the local Sales team to deliver best-in-class retailer training
Support the Grill Academy Co-ordinator to achieve the local target for Grill Academy through promoting Grill Academy & integration in all marketing activities
Minimum of bachelor degree
Minimum 3 years working in marketing for premium brands
Delivered campaigns & events to a high standard
Has managed agencies and ensuring they deliver on-time and to budget
Native-level Flemish and preferably French Language skills
Good command of the English language, both written and verbal
Excellent copy writing skills
Ability to think from a consumer perspective
Highly organised with strong project management skills
Comfortable working in a fast-paced environment with the ability to multi-task and manage competing priorities
Possesses a positive, can-do attitude and thrives on taking on responsibility
Able to manage multiple stakeholders and bring others round to your way of thinking
Ability to work both independently as well as in a team
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