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Privacy Policy

Here at Weber, we respect our customers’ privacy, and at the same time are dedicated to making your grilling experience the very best in the world.

Updated: March 2018

Weber (Shanghai) Trading Company Limited and its affiliates value customers and respect their privacy. This Privacy Policy describes Weber (Shanghai) Trading Company Limited’s (“Weber”) collection, processing and/or use of customer information for purposes of improving your experience in the website and related Weber websites (collectively, the “Site”) and for marketing purposes you may elect. We may share the information you provide to us online with our group companies, affiliates and business partners within or outside Mainland China but will not use your information other than as described in this Privacy Policy.

Please note that this Privacy Policy may be updated from time to time due to technical updates and appropriate implementation of new technologies and/or due to changes of the law. 

By submitting your personal data and/or using the Site, you confirm that you have read, understood and agreed to the terms stated in this Privacy Policy.

1. Use of the App by Children

We note that our websites and applications, including the Site are intended for a general audience and are not directed to children.

2. Collection and Use of Your Data

The specific scope and mode of collection and use of your data depends on whether you are visiting our Internet presence only for browsing the Site (e.g. for viewing the products we offer) or whether you are actually using specific services (e.g. if you order products).

a. Use for browsing the Site

If you use the Site for browsing only, generally you are not required to enter any personal data (though certain aspects of the site may utilize such information if available). In this case (and apart from these other aspects of the site as described in this Privacy Policy), we only collect and use those of your data which your Internet browser transmits to us automatically, such as:

      • Date and time of the visit of any of our websites
      • Type of your browser
      • Browser settings
      • The operating system you use
      • The website last visited by you
      • The data volume transmitted and the access status (file transmitted, file not found etc.) and
      • Your IP address.

If you visit the Site for browsing only, we collect and use this data in non-personal form only. This is done to generally enable the use of the websites you visit as well as for statistical purposes and for improving our web presence and the services we provide there.

b. Use of specific services / Shopping at the Site

We only collect personal data if you voluntarily disclose such data to us on the occasion of a purchase order process, product/service/grill registration process, event and/or course registration process, when interacting with our customer service/online consumer care team or when submitting comments, queries or messages to us, or when opening a customer account. We may also collect personal data obtained from our dealers, third party vendors, service providers, and/or other partners as well as from publicly available sources. While provision of your personal data is voluntary, if you do not provide us with your personal data, we may not be able to provide you with our services or respond to your comments or queries. Personal data collected in this manner includes:

  • your name and contact details, including details relating to other person(s) who may be identified from the data;
  • your purchase and ordering information including your payment card number;
  • information on our past communications and your relationship with us including purchase history; and
  • such other information supplied by you and/or collected by us in the course of your dealings with us.

Depending on the circumstances in which you provided your personal data to us, we may collect, use, disclose and/or process your personal data for purposes including:

  • to perform the respective service for you;
  • to help Weber verify your identity when you contact us;
  • to respond to inquiries, comments and suggestions from you;
  • to enable Weber entities, dealers, partners, approved third party vendors and/or service providers to provide you with your requested products or services;
  • to help Weber detect and prevent fraud and/or illegal activities;
  • for general administration purposes;
  • for audit and risk management purposes;
  • to conduct research, surveys and trend analysis on various matters, such as for product development, statistical, security and testing purposes; and/or
  • to fulfil the requirements to satisfy statutory, regulatory and government requirements or to protect our interests.

Your data for the relevant service may be disclosed to reputable service providers working with Weber on transaction-related services (eg: shipping companies and payment services providers). 

Other than these purposes, your data will only be disclosed to other third parties if we are required to do so by law or as otherwise described in this Privacy Policy.

c. Opening of My Account/Weber-ID

You can establish a Weber-ID on the Site for free. With a Weber-ID you have access to exclusive content on the Site (recipes, tips and tricks, etc.), you can register your grill(s) and other products, maintain all relevant information for them (warranty, instructions), save products you are interested in, check order status, and otherwise have a central access for all data and services that offers you. 

In addition the Weber-ID is used to provide registered users with a personalized and individualized experience on our website. Accordingly, we collect and analyse data on the user’s behaviour. For that, the following data is collected, analysed and used:

      • Email address
      • Name and Address
      • Orders and cart
      • Saved products
      • Email list status
      • Registered products
      • Customer service/online consumer care claim information

By submitting your personal data you accept the collection, use, processing and/or storing of the data by us. While the provision of your personal data is voluntary, if you do not provide us with your personal data, we may not be able to provide you with the Weber-ID services. If you want your Weber-ID to be deleted, please contact us under .

d. Use of data for advertising purposes / Newsletter / Direct Marketing

We intend to use your personal data to contact you for advertising purposes and/or send you information about new barbecue-related products and events in line with your interests, and about Weber. This includes information about the current or future product range (such as barbecues, equipment, accessories, consumables, lifestyle, etc.), information on promotions and offers as well as about events and shows with the participation of Weber (e.g. courses or classes, seminars, trade fairs, unique, one-time events). 

Your acceptance of this Privacy Policy includes your consent to receiving marketing communications from us and our use the personal data you provide in order for you to subscribe to our newsletter and to send you occasional company news, updates, related product or service information. 

If you do not want us to use your personal data for marketing purposes, please contact us at or follow the opt-out instructions in the relevant marketing communication.

3. Use of cookies

We use cookies to enhance the Site. Cookies are small text files which our web server sends to your browser while you are visiting the Site; your browser stores the cookies on your computer for subsequent retrieval.

a. Session Cookies

We may use “session cookies” (also called temporary cookies), i.e. cookies which are only stored for the time while you are using any of our websites, for certain aspects of browsing the Site. The purpose of these cookies is to identify your computer while you are visiting our Site, even while changing from one of our websites to another, and to determine the end of your visit. 

The cookies are deleted as soon as you have closed your browser session.

b. Tracking and Targeting Cookies

On the Site we also use tracking and targeting cookies that monitor the user’s behaviour. For that purpose we only use so-called First-Party cookies, i.e. these cookies will not be made available by your browser to other domains than the Site.
These cookies are used for the following services:

      • Page view/Page impression – this analyses how often the website is visited
      • Clickstream or Clickpath analysis – the movement of the user on the website is tracked (e.g. on which way did the user come to a certain product)
      • Ad Impressions and Click Through – this analyses how often an advertisement banner is shown and clicked

You can set your browser to allow these cookies or not to. If you choose, you may completely deactivate the storage of cookies or only allow their storage for specific websites, or configure your browser so as to cause the browser to automatically send you a message as soon as a cookie is to be placed, asking for your permission regarding that cookie. Please note: if you want to use the full scope of features of the Site, the use of certain cookies will be required.

c. Use of Google Analytics

The Site uses Google Analytics, a web analytics service of Google Inc. (“Google”). Google Analytics also uses cookies as part of its services. The information generated by the cookie about your use of the Site is normally transmitted to and stored on a Google server in the USA. 

d. Google AdWords

The Site uses Google AdWords, an analytics service of Google, and, in the context of Google Adwords, it uses Conversion Tracking. Google AdWords uses cookies for Conversion Tracking on the hard drive of your computer (“conversion cookie“) as soon as you click on an advertisement placed by Google. If you visit certain pages of the Site, Google and Weber are able to recognize that you have clicked on the advertisement and were referred to the Site. 

The information obtained by means of the conversion cookies are intended for the preparation of statistics for AdWords customers using conversion cookies. By these statistics we can find out about the total number of users who have clicked on the advertisement placed by Google and have visited a page to which a conversion tracking tag was added. 

e. Optimizely

Weber may use Optimizely services in its operation of the Site. Optimizely is a web analytics service of Optimizely, Inc. Through Optimizely, we can find out about how the Site is used. This service uses cookies which transmit the information obtained by them to a server in the USA. You can prevent this storage by setting your browser appropriately. Please note: if you disable this feature you may not be able to use all features of our website in their entirety. You can deactivate the tracking at any time via the following link:

4. Social Media Plug-ins

When you visit the Site, no data is automatically transmitted to social networks (e.g.:WeChat and Weibo). However, we provide you with the option to interact with social plugins from social media websites, such as WeChat and Weibo. The social media websites may receive data when you visit a website that has plugins. 

Otherwise, only after you have actively clicked the applicable link yourself, your Internet browser will establish a connection to the servers of the relevant social network; therefore, by clicking the appropriate button, you give your consent to your Internet browser establishing a connection to the servers of the relevant social network and transmitting data relating to the use of the website to the relevant social network provider. 

Once you have directly engaged with the relevant social media website, your use and browsing will be governed by the data protection statements/privacy policies of the relevant providers.

5. Data security

Weber takes technical and organizational security measures (such as the use of SSL encryption for certain components of the Site) to protect accruing or collected personal data against accidental or intentional manipulation, loss, destruction or attacks by unauthorized persons. Our security measures are continuously being improved as new technologies become available and following our regular review of our current data security, access and protection practices.

6. Data Sharing and International Data Transfers

Depending on the services you have requested, your personal data may be shared, disclosed to or otherwise processed by the following third parties, which may be located within or outside Mainland China:

  • Weber Group entities;
  • Weber authorised dealers or partners, Weber's approved service providers and third parties ;
  • Weber's professional advisors and external auditors, legal advisors, financial advisors and consultants; and
  • Governmental and regulatory authorities to comply with statutory, regulatory and government requirements, including any regulatory and governmental bodies in the United States or other countries that your personal data is transferred to, for purposes such as reporting, risk, audit, controlling and any other obligatory functions and requirements.

7. Questions and Legal Notice

If you have any questions or comments regarding this Privacy Policy, please send an email to Your use of the Site may be governed by other Weber policies, including the Legal Notice, which includes additional terms addressing your use of the Site. Please review the Legal Notice at